l U V A I N

L U V A I N

LUVAIN is an acclaimed 90s diva that helped define the sound of UK club culture. 

She proved her mettle as a session singer, lending her heartful vocals to live performances with era-defining artists like Electribe 101, Billy Ray Martin, Erasure and Kylie Minogue to name but a few. 

But that was just the beginning…

D:REAM & Take That! Tour

LUVAIN toured extensively with D:REAM and during their time supporting Take That on the Everything Changes tour, the band’s anthem “Things Can Only Get Better” soared to #1 in the Official UK charts, for four weeks becoming a global smash. 

She also featured in the music videos for their hits “U R The Best Thing” (UK #4) “Take Me Away” (UK #18) and “Blame it on me” (UK #15), capturing the optimism and joyous energy and spirit of the era.

Amen! UK

LUVAIN is the fire at the centre of Amen! UK’s chart topping club anthem “Passion”. She is the sole voice and co-writer, with releases on the legendary labels Deconstruction, Feverpitch  Positiva (EMI) and Central Station, entering the UK Top 20 at Number #15 in 1997 – smashing TOTP.   

Amen! UK’s follow up single ’People of Love’ also sailed into the Top 40 Official UK Charts.  

Blue Adonis & Serious Records

LUVAIN also featured with dance acts back in the day such as Blue Adonis, ‘Disco Revival’ using one of her aliases: Little Miss Max. Norman Jay MBE made a guest appearance in the music video, released on Serious Records.

2020's

In 2021, her re-recorded vocals powered Ewan McVicar’s viral remix to #1 in the Official UK Club Dance Chart. From their shared roots in Amen! UK,  LUVAIN & Paul Masterson,  (aka Wand, Yomanda and Hi-Gate) still forge a continued legacy, collaborating on their debut project with acclaimed DJs and producers.

With her electrifying stage energy, iconic high-note scream, and fearless vocal power lighting up festival stages and club nights worldwide, LUVAIN cemented ‘Passion’ as a certified 90s anthem, and herself as a delirious, delightful dance Diva.

Today, her legacy expands with fresh collaborations.  Recently signed to Minds on Fire Publishing, LUVAIN is still breaking boundaries writing toplines, belting out vocals and collaborating with internationally renowned DJs and artists. 

Recent Highlights

• Featured on “Mind Body & Soul” | Will Atkinson (Doof) - 2024
• Featured with Republica’s Saffron | N-JOI “Hidden Gems”
  Vol. 1 & 2 - 2023
• #2 UK Commercial Pop Charts with Ruffloaderz “Automatic” - 2023
• Writing and performing with live UK electronica blues band Rawbones

“The powerhouse behind some of dance music’s most iconic tracks”
(Smash Hits Magazine)

“The voice that turned ‘Passion’ into a timeless dance anthem.”
(Record Mirror Magazine)

“Still pushing boundaries. Still commanding the crowd”
(Touch Magazine)